In the midst of Advertising wilderness...

From blown-up content writing (to what seems like forever), recently I had the chance to take a creative detour very much within my professional framework. Well, up till last month for less than a year, I had my short stint in the amazing, most complex world of Advertising.

I must say that short span did spin me around, professionally as well as personally, like a good million times. And I should definitely agree that those spins have helped me root deeper and thorough in my chosen field of profession. Which would be writing, to be precise!

Frankly, in more ways than one this short stint at the ad agency I was working with kinda reconstructed and rebuilt my very foundations of content writing. Like, there's this whole deep and wide plunge out there in the universe as to why Copywriting is different than Content writing and how the two seemingly related fields are vastly poles apart. But really, I think, there is so much of correlation between the two and that one can truly gain from the best of both these two worlds (or words).

Fortunately, I was in a position where I had to pretty much self-teach myself about the basics and nuances of copywriting. My situation was as good as a commoner pushed into the MMA ring without any combating skills! But I don't blame anyone. I had voluntarily opted for it. So I just guessed it was my own battle to upgrade my copywriting skills, all by myself.

And I can say that I fairly did a good job for a self-taught and learnt-by-experience copywriter within a short period. Until, someone with over 50 years of experience in the field of advertising came onboard. Though his tutelage lasted only a few days, Mr. Avinash Gokhale enlightened me with many underlying truths and understandings of the Ad field that one only gains by experience. Working under him was mostly eye-opening. Yet, his parting words are something I shall never forget.

A Lion met a Tiger  

as they drank beside the pool.  

Said the Tiger to the Lion, 

"Why do you roar like a fool?"  

"That's not foolish," said the Lion,  

With a twinkle in his eyes,  

"They call me the king of beasts, 

Because I advertise!"  

A Rabbit heard them talking, 

And ran home like a streak.

He thought he'd try the Lion's plan,

But his roar was just as sqeak.

A Fox then heard the Rabbit. 

He had dinner in the woods.

So when you advertise, my friends,

Be sure you've got the goods!

Wonderful, aren't the lines. Written by someone unknown...

I have moved past the copywriting/ advertising phase in my career and have understood that before I step back into this wild wilderness I will have to better equip myself this time.

But, no matter what I do, no matter what anybody else pursues in life - selling remains a big chunk of almost everyone's career. Aren't we now all just trying to sell something to someone, albeit in different formats, different deliverables, across different media?

Selling products, knowledge, emotions, even sometimes self (like when you're interviewing) over print, via digital or the good 'ol way, personally!

When Coffee became Agile

My small stint with an IT company made me learn a great deal about Cloud and SaaS technology. While in the process to reach up till Cloud technology, I was introduced to the terms like Agile Methodology and Scrum. Of course, I eventually understood the entire Software Development Life Cycle.

When I was asked to create a blog for the Company, like something on temporary basis - to gauge the follower base - I was also asked to keep the overall tone general and a bit lively. I had to brainstorm to bring forth innovative concepts about how the blog's novelty would strike a chord with the readers. I came up with a few, but the one that was my favourite eventually was everyone else's too.

Coffee Is Agile, indeed!

So I conceptualized an imaginary character (Joe) who worked as a barista in our office Café. As he goes about doing his daily chores in the Café, his ears grace all these new and "heavy" technical terms. Credit: IT landscape. Sailing on the layman's boat, he is obviously unknown to them and thus, sets on a voyage to uncover the answers!

Ya. So that's the story like. Here's a small glimpse of the correlation I would normally put up between the IT world and a common man's world. Have a look.

If you found it interesting enough, you could read the complete story here. Remember, I'm just a click away. Email me and let me know what you think about this post?! Did I strike the creative chord well?!

On Counting Laurels

Since I have done my Masters in Journalism and Advertising, I had great opportunities in Journalism to start with. I had started my career with a big media conglomerate in North India. Their flagship newspaper Dainik Jagran is the most read Hindi newspaper, around Asia. It was then I released what the power of Press could actually do, even in day-to-day life!

I started writing news articles for their multiple websites. But mostly I was engaged with the Bollywood/ Entertainment news sections. I did a few articles for Technology & Gadgets beat too. Will surely upload them in the coming weeks.

For now, I thought of posting an article about my favourite Celeb personality. This one particular article was internationally published when I worked for a Radio Corp in the UK. I had to keep a close eye on all the latest Bollywood happenings and simultaneously update them on their websites. Something I did subconsciously! Here, in India, you will find only two types of fanatics - one for Cricket and the other for Bollywood - of which I was of the latter.

I surely miss doing that now. Though my appetite for Entertainment dose is always duly satiated. But hey, I am always up for writing those kinda stories for you guys! Anyone up there?! Looking for a freelance news writer?! I'm here to help. I'm earnestly screaming to those out there in the Entertainment News industry, if anyone's listening I'm standing right here, waving my hand, blog to be precise!! Ok, that's a whole lot of desperation. I need to get back to my senses .

In the meanwhile, have you enjoyed that birthday article on former Miss World Aishwarya Rai Bachchan?! Oh man, she's always been my childhood crush. Someday, I look up to act with her in a same movie, featuring us, together! Are the right people listening me?! *sigh*

Content is King

Hola Friends,

Yes, I know the headline is a bit clichéd. But then again, truth is hard to digest and bitter and very pertinent. Alright, alright, I know it's not everyone's forte to create masterpieces from the usual and that's why am here! Do I sound like am bragging a bit too much about myself?!

Nevertheless, lets get to the point. Which is that I am currently pursuing to extend and expand my freelance network. If you've been through my profile (and from there to others linked) you would understand that "Content Writing" is my job, my profession, my livelihood and most definitely my fascination drive. To cut it short, connect with me here or leave a comment below for your content requirement. I'll get back to you.

Lets face it guys, Content is important wherever you go, whatever you do, whenever you do. It's like you are standing in middle of a huge swarm trying to tell people why you are different. It's something that'll never go out of fashion. Has inbred style. Not that I write a lot means I talk a lot too! I will let my work speak for me, in the coming posts.

Soon, I'll upload my work in form of images so you can gauge better and brighter! All my different work portfolio, be it 

It's better if you know me by face!

- Website Content.

- Brochures.

- Flyers.

- Name Suggestions. (Yep, some do need that)

- Press Releases.

- Guest Blog Articles.

- SaaS knowledge-based articles.

- Technical Writing.

- Scripts (Videos + Short Films).

- Visumé Services.

- Career Counsellor in Media.

- A shoulder to cry on!!

Ok that's pretty much of it, for now! Other stuff for later time. And yes, one more thing (last one) I'd prefer work in bulk just as payment in bulk! Ya, there's always the negotiating part later. In the meanwhile, Lets Connect.