In the midst of Advertising wilderness...

From blown-up content writing (to what seems like forever), recently I had the chance to take a creative detour very much within my professional framework. Well, up till last month for less than a year, I had my short stint in the amazing, most complex world of Advertising.

I must say that short span did spin me around, professionally as well as personally, like a good million times. And I should definitely agree that those spins have helped me root deeper and thorough in my chosen field of profession. Which would be writing, to be precise!

Frankly, in more ways than one this short stint at the ad agency I was working with kinda reconstructed and rebuilt my very foundations of content writing. Like, there's this whole deep and wide plunge out there in the universe as to why Copywriting is different than Content writing and how the two seemingly related fields are vastly poles apart. But really, I think, there is so much of correlation between the two and that one can truly gain from the best of both these two worlds (or words).

Fortunately, I was in a position where I had to pretty much self-teach myself about the basics and nuances of copywriting. My situation was as good as a commoner pushed into the MMA ring without any combating skills! But I don't blame anyone. I had voluntarily opted for it. So I just guessed it was my own battle to upgrade my copywriting skills, all by myself.

And I can say that I fairly did a good job for a self-taught and learnt-by-experience copywriter within a short period. Until, someone with over 50 years of experience in the field of advertising came onboard. Though his tutelage lasted only a few days, Mr. Avinash Gokhale enlightened me with many underlying truths and understandings of the Ad field that one only gains by experience. Working under him was mostly eye-opening. Yet, his parting words are something I shall never forget.

A Lion met a Tiger  

as they drank beside the pool.  

Said the Tiger to the Lion, 

"Why do you roar like a fool?"  

"That's not foolish," said the Lion,  

With a twinkle in his eyes,  

"They call me the king of beasts, 

Because I advertise!"  

A Rabbit heard them talking, 

And ran home like a streak.

He thought he'd try the Lion's plan,

But his roar was just as sqeak.

A Fox then heard the Rabbit. 

He had dinner in the woods.

So when you advertise, my friends,

Be sure you've got the goods!

Wonderful, aren't the lines. Written by someone unknown...

I have moved past the copywriting/ advertising phase in my career and have understood that before I step back into this wild wilderness I will have to better equip myself this time.

But, no matter what I do, no matter what anybody else pursues in life - selling remains a big chunk of almost everyone's career. Aren't we now all just trying to sell something to someone, albeit in different formats, different deliverables, across different media?

Selling products, knowledge, emotions, even sometimes self (like when you're interviewing) over print, via digital or the good 'ol way, personally!

Let's Wine & Dine...

As promised here I am with my work portfolio. To start with, I thought I should introduce you guys with one of my initial freelance work.

This one was for a Business Boutique hotel, here in my home town. So the situation was that the website of this particular hotel had crashed and apparently the "new management" was pointing all the blame at the recently-kicked-off old management. Anyway, the picture was never clear to me.

The glitch was they didn't have any previous content or basic information about the hotel, for that matter, to share with me. I was given a deadline of two days (one of days being a Sunday) to submit the content, and I wasn't even allowed to grump about it!

So what I did? Removed my notepad and a pen and went on a complete recce of the hotel. Grabbed an attendant and made him tour me the hotel completely. From different rooms available to myriad banquet and conference halls, from the restaurants to their lounge, from swim to sweat; I sneaked into every possible nook and odd of the hotel. Noted down everything, dutifully.

Came home and drafted the content. I also took a few pics - just in case they'd help me describe the ambience better while writing the website content for the hotel. Here I've only uploaded the piece talking of their Wine & Dine section.

If you think you could do good with similar type of content for hotel and restaurants or want something even better, shoot me an email. Of course, if you're impressed with my language and with the way I frame my sentences, so speak the least.

Stay tuned... there's more to come!

Content is King

Hola Friends,

Yes, I know the headline is a bit clichéd. But then again, truth is hard to digest and bitter and very pertinent. Alright, alright, I know it's not everyone's forte to create masterpieces from the usual and that's why am here! Do I sound like am bragging a bit too much about myself?!

Nevertheless, lets get to the point. Which is that I am currently pursuing to extend and expand my freelance network. If you've been through my profile (and from there to others linked) you would understand that "Content Writing" is my job, my profession, my livelihood and most definitely my fascination drive. To cut it short, connect with me here or leave a comment below for your content requirement. I'll get back to you.

Lets face it guys, Content is important wherever you go, whatever you do, whenever you do. It's like you are standing in middle of a huge swarm trying to tell people why you are different. It's something that'll never go out of fashion. Has inbred style. Not that I write a lot means I talk a lot too! I will let my work speak for me, in the coming posts.

Soon, I'll upload my work in form of images so you can gauge better and brighter! All my different work portfolio, be it 

It's better if you know me by face!

- Website Content.

- Brochures.

- Flyers.

- Name Suggestions. (Yep, some do need that)

- Press Releases.

- Guest Blog Articles.

- SaaS knowledge-based articles.

- Technical Writing.

- Scripts (Videos + Short Films).

- Visumé Services.

- Career Counsellor in Media.

- A shoulder to cry on!!

Ok that's pretty much of it, for now! Other stuff for later time. And yes, one more thing (last one) I'd prefer work in bulk just as payment in bulk! Ya, there's always the negotiating part later. In the meanwhile, Lets Connect.