I Don't Even Know What This Is About

I feel heavy. In my chest. In my heart.

You know the kind of feeling that weighs you down. Gets your heart beating hard. The spasmatic (and that’s a word) throbbing of sorts within the chest. Unsure, anxious, not knowing what you suddenly feel so desperate about.

Definitely not the first time. But I hadn’t felt this way in a long time.

Sometimes, I think I know what I want. I think I know how I feel. Like it’s in my power to feel happy or sad. And I choose to be happy.

And then moments like these, make me wonder if that’s the real me? Is that the real feeling I am feeling? Or is it something I CHOOSE to feel as.

Oh Jesus, this is puzzling.

It’s no easy deal being your own self. Being you. Being ME.

Yes, you are looking at someone who thinks he knows what he wants from life. But do I really?

There’s this YOU. That you want to be. And there’s this, another you, who you actually are. And then there’s this constant conflict between these two YOU. Trying to rise above each other.

And you often go with who you want to be. Leaving the actual you neglected, unattended, disposed off to some dark dungeons in your mind. Free to wander aimlessly and heap up the already unacknowledged YOU. Until it finally decides to break free from the darkness and see light of the day.

I am feeling that moment right now. The moment of actual ME.

But I’m just not yet ready to perceive the actual ME. What scares me; what depresses me; what angers me; what hurts me; what drives me crazy; and what kills me just a little more (knowingly or unknowingly).

It’s as much frightening as relieving to come to terms with your actual self. The anger that’s been undercurrent, the pain that's been thriving deep in, the sadness that’s been slithering quietly beneath you.

As much as you’d love to have 365 sunny days, we can’t ignore the rains. Can we now?

I haven’t cried in years. I feel like I want to. Have I been neglecting what’s being bottled up for years now?

Not crying out can do more harm than good. I’m trying my best to cry but it’s not happening. It feels stuck. Maybe that’s why it’s heavy in the chest.

Cry. Yeah sure it will make you look weak in your eyes, make you reflect emotional through your rationality looking glass. But at least it’ll ease the pain. Lighten up a bit. And perhaps wash away the cosmetics of ASSUMED YOU.

It will take deeper digging into me to help free the crying flow.

The present needs as much YOU as your past. So remember the past but also don’t forget the present.

In the constant race of I’d-Like-To-Be there’s also the I-Am-The-Me pacing sideways with you. And both will have to run side-by-side.

The surface is all shiny and gold. One scrape and you’ll start to uncover a near-you.

Aromatherapy with Ekam!

It’s been talked about, written about a gazillion times that even “stress” would now be feeling all stressed up listening to about own self.

Yet, we all do very little to drive away or at least assuage those intensified stress levels. Eventually, it will erupt into blazing volcanic consequences on your health soon enough. Now don’t they say prevention is better than cure?

Just when I was wondering what easy-to-do, at-home remedies I could be partaking in, I figured out much like the other sensory receipts, scents have the power to induce emotional turbulence.

Great fragrances can take you mind miles away to a dreamland, and the bad scents can invoke feelings of disgust, depression and even anger. So much of power bestowed within.

Aromatherapy it was.

I knew this would help me the best.

Why?

Because it calls for least of my participation! Working as a copywriter does get mentally hectic. Multiple brands, multiple concepts, multiple stories at once to be woven - it sure as hell gets edgy. And I guessed a little lingering fragrance can do me no harm instead.

Home or office, I knew these aromatic relievers cold be mounted anywhere, anytime. And plus, aromatherapy has no side-effects noted of.

So lighting scented candles perfectly seemed to suit my stress busting mission.

I chose Rose & Sandalwood and Cool Water fragrances particularly from EkamOnline.

Rose & Sandalwood

When you think of rose, feelings of love, companionship and togetherness fill your heart and mind. Isn’t LOVE now the best remedy to kill stress in life? Sure being with your paramour helps you forget everything, even the worries and botheration. I certainly needn’t elaborate on that.

The mood enhancing qualities of a rose candle can much do the same. It can incite feelings, memories, etc. of togetherness, companionship to help release the feel-good hormones. And invariably reduce the stress levels.

Coupled with sandalwood the effect is only doubled. Rose and sandalwood best help fighting stress, fatigue, anger, anxiety, grief, etc.

Cool Water

Made quite famous by Davidoff, Cool Water is a fragrance that I personally vouch by. Well I chose this scent not just because it’s one of my favourites, but because the essence of Cool Water is extremely invigorating. The fragrance beautifully evokes the scene of the white sands and cool breezes blowing past you with the fresh scent of ocean blue waters, in your mind.

It’s a contemporary fragrance, quite suitable for a daytime lighting whenever you need a fresh outlook.

If you’d like to buy the same scented pillar candles or just browse through the other suitable collection, do visit the site Ekam Online.

Ekam - a fabulous name - meaning supreme oneness or singularity in Sanskrit. Isn’t that a marvellous name to have?

More at the e-store to be found

• Pillar candles
• Tea-Lights
• Votive Candles
• Designer Candles
• Lampshade Candles
  
  with free samplers available as well.

Ekam Online also has varieties in flameless fragrances - diffusers, sprays and fragrant oils, as well as other exciting gifting options. Do check out http://www.ekamonline.com/ for more information.

Let’s get our mind, body, and essentially our SPACE, detoxified!

What I Realised When My Close Friend Came Out To Me!

You know you've found that special friend in your life, when you can share anything, absolutely anything, with that person. 

More often than not, most of us will sooner face a "coming out" situation - whether we'd like to face it or no. Perhaps, us coming out to our dear ones or some dear one coming out to us. It'll be an inevitable situation for most of us.

Very recently, I was caught off guard by one of my close friends - who chose to stun me for a moment with his/her "secret" in the middle of a dinner, at a restaurant. And it probably hits you the hardest when that someone coming out has been close to you for years now. And, especially, when you've been absolutely unsuspecting of their sexual orientation all this while.

Man that strikes like a bolt of lightning.

A volatile reaction is expected of. And it's all right for the surprised emotions to take an ireful turn. But this is the defining moment. And harsh reactions would certainly hamper the relationship between you two.

Instead of throwing up, I chose to gulp down the food. From the expressions, I assumed my friend expected a reaction out of me. But I simply said: "Gimme sometime to digest this!" (I guess I got too carried away by the food.) We didn't talk much after that for the whole evening. Until a day or two later.

That night, I slept over it. Like they say, the realisation happened. And I not just had things to say to my close friend but to you all guys as well. So here's what I realised when my close friend came out to me. And here's how one should respond (preferably) when someone comes out to them. (Especially, in the Indian context since we know how unpleasant the scenario is for the homosexuals here.)


1. UNCHANGED
Sure you've been made privy to additional information about your friend, which you didn't happen to know previously. But should his/her sexual orientation change anything that's currently existing between you two? He/she is still the same person you've known long.

We all have secrets. Not all secrets mask our personality, our humanity. To say the least, the top ten things that made my friend my close friend didn't have "sexual orientation" on the list. So I guessed nothing was really going to change!


2. HONOUR
Out of everyone, if my friend chooses to tell me first, or even just tell me something that is so private to him/her, I'd of course be honoured. And so should everybody feel.

It's a big step for your friend. For anybody to believe and trust in somebody else. So value that decision, and take it like an honour. They trusted you, let's not prove them wrong!


3. LISTEN
That which everybody should generally do more. And more specifically in this situation.

Your friend is already going through a lot of internal turmoil, agitation. They just need someone to share their feelings with, to talk their heart out probably, have mental support. So don't counter-talk them with questions and assumptions. Listen.

And if something worthwhile comes to your mind speak out. But something that tries to calm your friend, in case they are all nervous and going nuts. Otherwise, little supportive words are enough to assure your friend of your support. No big speeches. Please.


4. GAY
Also means "happy". So while you are doing all that listening, don't sit like a zombie. Emotionless, expressionless. You may not speak at that moment, but you can certainly respond through your expressions. And trust me that's a lot easier than speaking the right kind of words!

Have feelings of happiness on your face. A smile, definitely. Laughter, no. Nod. Look into their eyes. That's the most assuring. And if you are comfortable then, don't forget to sign off with a warm hug. I think hugs make everybody happy irrespective of the orientations.

(Also, try reacting a little less surprised or less happy for someone who breaks this news on Social Media. I'm still figuring out that part)


5. DISCREET
More than your friend is. Because, intentionally or unintentionally, it's not your job to spread the word about your friend's sexuality. Not unless your friend is OK with it, and the two of you have that understanding between each other.

Either way, let's not be the speakers for something that isn't ours to tell, unless the situation compulsively demands for it.


That's all I have for now. But I sure would like to conclude with a few pointers.

• Mostly, your friend doesn't fancy you if they come out to you (for same sex friends!)
• Please don't ask silly questions. Have some general knowledge on the LGBT community
• Importantly, continue doing what you've been doing with your close friend
• Know the difference between sexual orientation and gender identity (refer pointer 2)
• And it's never too late. You can still make up with your friend =)

In the midst of Advertising wilderness...

From blown-up content writing (to what seems like forever), recently I had the chance to take a creative detour very much within my professional framework. Well, up till last month for less than a year, I had my short stint in the amazing, most complex world of Advertising.

I must say that short span did spin me around, professionally as well as personally, like a good million times. And I should definitely agree that those spins have helped me root deeper and thorough in my chosen field of profession. Which would be writing, to be precise!

Frankly, in more ways than one this short stint at the ad agency I was working with kinda reconstructed and rebuilt my very foundations of content writing. Like, there's this whole deep and wide plunge out there in the universe as to why Copywriting is different than Content writing and how the two seemingly related fields are vastly poles apart. But really, I think, there is so much of correlation between the two and that one can truly gain from the best of both these two worlds (or words).

Fortunately, I was in a position where I had to pretty much self-teach myself about the basics and nuances of copywriting. My situation was as good as a commoner pushed into the MMA ring without any combating skills! But I don't blame anyone. I had voluntarily opted for it. So I just guessed it was my own battle to upgrade my copywriting skills, all by myself.

And I can say that I fairly did a good job for a self-taught and learnt-by-experience copywriter within a short period. Until, someone with over 50 years of experience in the field of advertising came onboard. Though his tutelage lasted only a few days, Mr. Avinash Gokhale enlightened me with many underlying truths and understandings of the Ad field that one only gains by experience. Working under him was mostly eye-opening. Yet, his parting words are something I shall never forget.

A Lion met a Tiger  

as they drank beside the pool.  

Said the Tiger to the Lion, 

"Why do you roar like a fool?"  

"That's not foolish," said the Lion,  

With a twinkle in his eyes,  

"They call me the king of beasts, 

Because I advertise!"  

A Rabbit heard them talking, 

And ran home like a streak.

He thought he'd try the Lion's plan,

But his roar was just as sqeak.

A Fox then heard the Rabbit. 

He had dinner in the woods.

So when you advertise, my friends,

Be sure you've got the goods!

Wonderful, aren't the lines. Written by someone unknown...

I have moved past the copywriting/ advertising phase in my career and have understood that before I step back into this wild wilderness I will have to better equip myself this time.

But, no matter what I do, no matter what anybody else pursues in life - selling remains a big chunk of almost everyone's career. Aren't we now all just trying to sell something to someone, albeit in different formats, different deliverables, across different media?

Selling products, knowledge, emotions, even sometimes self (like when you're interviewing) over print, via digital or the good 'ol way, personally!

When to use ‘A’ and when to use ‘An’ in special cases

Now we most certainly are aware with the basic usage of ‘a’ and ‘an’ while framing verbal and written sentences in English. What I am trying to explore here is of more intricate nature. So before we delve further into this curious case of ‘a’ and ‘an’, let’s check out the prelude to what ticked me off on this expedition. But before that, here’s the basic usage of ‘a’ and ‘an’ for the uninitiated.

-          - Use ‘a’ for words (nouns/adjectives) that start with alphabets other than vowels.

-          - Use ‘an’ for referring words staring with a vowel - A, I, O, U, E; also H sometimes.

Know when to use either 'a' or 'an' while referring to an ancronym

So weeks ago, I was doing this freelance content work for an IT company, here in Pune. I was drafting a Press Release. Now we all know the practice of SEOing your web content in order to make it seeable on the mammoth internet (guess even I should start doing this). So I was given a set of keywords to be incorporated in the press release. And then there was one particular keyword - an acronym - to be used in the headline of the press release.

I tried and tried. But something wasn't right. My efforts were futile. So I simply skipped the headline, only to be reworked upon later after the completion of the Press Release. Perhaps, an hour later I must have finished with the press release but was still stuck with the correct incorporation of that keyword in the headline.

The keyword was SIEM, standing for Security Information & Event Management. And as per their guidelines (which stated simple statements, no grandiloquent language), the best headline that I could come up with, whilst doubting my ability, was this - ProActEye delivers a SIEM breakthrough. +ProActEye Managed SIEM as SaaS 

So the glitch that held me back for so long was whether I should be using ‘a’ or ‘an’ before the term SIEM. I tried and failed miserably in evading the article use. So I had to when I had to. With an anxious nerve, I finally decided to go with ‘a’. Later, I took to an English-Grammar Group in Google+ to find the answer to my confusion. The image below is a snapshot of the clarification received from +Bill Davis, which clearly specifies the answer.

A snapshot of the comments section

He opines, if SIEM were to be pronounced as one single word (meaning: pronounced as SEE-EM) then in that case ‘a’ would imply before SIEM in the headline. But otherwise, if the pronunciation was alphabet specific (like EES-AYE-EE-EM), the usage of ‘an’ would deem best.

That’s it, my problem was solved and confusion was bloated away. I really heaved a sigh of relief that grammatically and technically I was right, because in the IT world the acronym SIEM was actually pronounced as SEE-EM. So my headline was right.

So folks, hope this suffices the others like me out there - ‘a’ or ‘an’ depending on the pronunciation of  the acronym would do well in the sentence.

When Coffee became Agile

My small stint with an IT company made me learn a great deal about Cloud and SaaS technology. While in the process to reach up till Cloud technology, I was introduced to the terms like Agile Methodology and Scrum. Of course, I eventually understood the entire Software Development Life Cycle.

When I was asked to create a blog for the Company, like something on temporary basis - to gauge the follower base - I was also asked to keep the overall tone general and a bit lively. I had to brainstorm to bring forth innovative concepts about how the blog's novelty would strike a chord with the readers. I came up with a few, but the one that was my favourite eventually was everyone else's too.

Coffee Is Agile, indeed!

So I conceptualized an imaginary character (Joe) who worked as a barista in our office Café. As he goes about doing his daily chores in the Café, his ears grace all these new and "heavy" technical terms. Credit: IT landscape. Sailing on the layman's boat, he is obviously unknown to them and thus, sets on a voyage to uncover the answers!

Ya. So that's the story like. Here's a small glimpse of the correlation I would normally put up between the IT world and a common man's world. Have a look.

If you found it interesting enough, you could read the complete story here. Remember, I'm just a click away. Email me and let me know what you think about this post?! Did I strike the creative chord well?!

On Counting Laurels

Since I have done my Masters in Journalism and Advertising, I had great opportunities in Journalism to start with. I had started my career with a big media conglomerate in North India. Their flagship newspaper Dainik Jagran is the most read Hindi newspaper, around Asia. It was then I released what the power of Press could actually do, even in day-to-day life!

I started writing news articles for their multiple websites. But mostly I was engaged with the Bollywood/ Entertainment news sections. I did a few articles for Technology & Gadgets beat too. Will surely upload them in the coming weeks.

For now, I thought of posting an article about my favourite Celeb personality. This one particular article was internationally published when I worked for a Radio Corp in the UK. I had to keep a close eye on all the latest Bollywood happenings and simultaneously update them on their websites. Something I did subconsciously! Here, in India, you will find only two types of fanatics - one for Cricket and the other for Bollywood - of which I was of the latter.

I surely miss doing that now. Though my appetite for Entertainment dose is always duly satiated. But hey, I am always up for writing those kinda stories for you guys! Anyone up there?! Looking for a freelance news writer?! I'm here to help. I'm earnestly screaming to those out there in the Entertainment News industry, if anyone's listening I'm standing right here, waving my hand, blog to be precise!! Ok, that's a whole lot of desperation. I need to get back to my senses .

In the meanwhile, have you enjoyed that birthday article on former Miss World Aishwarya Rai Bachchan?! Oh man, she's always been my childhood crush. Someday, I look up to act with her in a same movie, featuring us, together! Are the right people listening me?! *sigh*